Shopify - Email Marketing Without
Third-Party Apps

Shopify has built in tools that allows store owners to send essential marketing emails directly from the platform—no need for third-party apps or integrations. With this built-in email feature, you can now communicate with your customers more efficiently, send follow-up messages, and enhance the overall shopping experience, all within your Shopify dashboard. It's a simple, cost-effective solution that saves time and keeps everything in one place. Whether you're notifying customers about their recent activity or engaging them with personalized messages, Shopify’s native email tool makes it easier than ever to stay connected and boost your store’s performance.

Here are a few key benefits:

✅ Save Time: Automations work while you sleep—no need to send every email manually.
✅ Increase Conversions: Engage customers at the right time with relevant messages.
✅ Recover Lost Sales: Bring back shoppers who abandoned their carts.
✅ Boost Customer Retention: Re-engage past customers with personalized offers.

At the moment Klaviyo and Omnisend are two leading email marketing automation tools that are widely popular among shopify customers. But here is the catch, they are paid applications. My focus on this article is for those customers who don’t have a dedicated budget for email marketing, but still wish to add all the basic email flows like.

1. Welcome Email Series
2. Abandoned Cart Reminders
3. Post-Purchase Follow-Up
4. Winback Campaigns
5. Winback Campaigns
6. Birthday or Anniversary Emails

How to Set Up Marketing Automations in Shopify for FREE

1. Go to your Shopify Admin.
2. Click on Marketing > Automations.
3. Choose a ready-made template or create your own custom workflow.
4. Customize the email content, timing, and triggers.
5. Turn it on—and let it run!

Below, I have mentioned the steps required for a setting up abandoned cart email followup using the out of the box shopify email automation as a guideline:

1. In your Shopify admin panel, go to the Marketing section and click on 'Automations'. From there, select the 'Abandoned Checkout' flow to begin setting it up.

2. You’ll see that the Abandoned Checkout flow is already pre-built. You can click on it to view, customize, and edit the flow according to your store's needs.

3. Click on the final step of the flow, labeled 'Send marketing email'. Here, you can add your email template and click on the email block to customize the content with your own branding and message.

4. Then, in the Shopify admin panel under the 'Customers' menu, go to the 'Segments' section. There, you’ll find a list of users who triggered the Abandoned Checkout flow, along with their order details and checkout status.

Final Thoughts

Marketing automations are no longer just a “nice to have”—they’re essential for scaling your Shopify store. By setting up a few smart workflows today, you can drive more revenue, engage your audience better, and save countless hours of manual work.
Ready to get started? Head to your Shopify admin and turn on your first automation. The results will speak for themselves.