Coway

Revolutionizing Home Wellness in Australia: Launching Coway's Australian Market Website on Shopify

Website

au.coway.com

Industry

Home Wellness — Air, Water, Bedding

Tech Stack

Shopify, Custom Apps, Liquid

Client Introduction

Coway Australia is part of Coway Co., Ltd., a global leader in home wellness solutions. Known for its innovative air purifiers, water purifiers, bidets, and bed mattresses, Coway ensures every product enhances health and comfort. With over 20 years of experience and dedicated service professionals, Coway provides rental services and maintenance programs that build long-term customer trust.

Client Demands

Establish and expand Coway’s online presence in the Australian market.
Deliver a seamless eCommerce experience.
Provide detailed information on each product variant and available subscription services.
Localize content, policies, and product information for compliance while educating customers about product benefits.

Our Actions

Designed a Shopify website replicating the look and feel of the UK site along with brand identity while incorporating Australian-specific content and legal compliance.
Configured Shopify backend for SKUs, pricing, shipping, payment gateways, and subscription services.
Streamlined navigation, product pages, and checkout for a smooth user experience. services.
Implemented feedback loops with Coway’s team via daily standups and review calls.
Ensured backend operational readiness, analytics setup, and onsite oversight before go-live.

Outcomes

Successfully launched the Australian site with localized content and configurations.
Improved customer engagement and satisfaction through clear product information and subscription options.
Streamlined operations with fully configured Shopify backend and payment systems.
Enhanced Coway's brand presence and credibility in the Australian market.